With world-class engineering, outstanding performance and ad-
vanced safety systems, the 2012 Kia Optima gives you good reason to be passionate
about driving a midsize sedan. It combines bold exterior styling, performance and a
spacious, luxurious cabin. It also comes with a long list of technologically advanced
features for your entertainment, convenience and safety. Like all Kia models, every
Optima comes with an industry-leading 10-year/100,000-mile warranty program.1
1, 2, 3, 4, 5, 6, * See Features and Specifications pages for availability and endnotes. *Not all optional features are available on all trims. EX SHOWN.
Cars.com’s Best of 20116
For the 2011 Optima (non-Hybrid)
MPG AND HORSEPOWER
ADVANCED SAFETY SYSTEMS
Optima LX and EX have a 2.4L GDI
A spacious and luxurious cabin
All Optimas have a long list
A voice-command navigation
Sculpted bodywork features
4-cyl. engine that delivers class-
is designed to let five people
of standard safety features,
system with rear-camera
a contemporary design and
leading2 non-hybrid fuel economy
travel in comfort. There’s
including six airbags, Electronic
display,5 and both air-cooled
enhanced aerodynamics, while
of 24 city/35 hwy mpg3 and a stand-
plenty of cargo space thanks
Stability Control and Vehicle
and heated front seats are
unique grilles and alloy wheels
ard 200 hp4 that’s best-in-class.2
to a roomy trunk.
available on select models.*
help define each model.
With the Optima EX Turbo and SX, exhilaration is standard. The
key to their exciting performance is their turbocharged GDI I4 engine that delivers
class-leading2 274 horsepower and 22 city/34 hwy mpg.3 Both models also have a
standard 6-speed Sportmatic® transmission for an even sportier driving experience.
2, 3, 7, 8, * See Features and Specifications pages for availability and endnotes. *Not all optional features are available on all trims. SX SHOWN.
Optima EX Turbo and SX both have a
GDI 2.0L turbo engine. It provides the
benefit of 4-cylinder fuel efficiency3 while
delivering more power than a V6 Honda
Accord or Nissan Altima.7
SMOOTH, PRECISE HANDLING
Optima has four‑wheel independent
suspension featuring front MacPherson
struts and a rear multi-link design with
High-Performance Dampers for a remark-
ably smooth ride without sacrificing its
agile handling characteristics.
Optima EX and SX both have a 6-speed
automatic transmission which provides
smooth, seamless shifting. Its Sportmatic
function allows you to choose between
automatic mode or, for a sportier driving
experience, clutch-free manual shifting.
STYLE AND PERFORMANCE
The Optima SX has steering-wheel-
mounted paddle shifters for fingertip
control of the Sportmatic transmission.
It also has a sport-tuned suspension,
18-inch alloy wheels with black-colored
front calipers, HID headlights, LED tail-
lights and a rear spoiler.
EXCEPTIONAL FUEL EFFICIENCY3
Optima features a “smart alternator,”
Electric Power Steering and silica tires,
all of which contribute to its outstanding
22 city/34 hwy mpg.3
ACTIVE ECO SYSTEM*
Automatic transmission models have
an Active Eco System. With a push of
the Eco button, it adjusts the engine
and transmission calibration to optimize
ONE OF THE CLEANEST AND
MOST FUEL-EFFICIENT VEHICLES
ON THE ROAD8
It’s not your ordinary hybrid midsize sedan. The 2012 Optima
Hybrid delivers class-leading9 horsepower of 206 total (electric motor and gas
engine) and highway fuel efficiency of 40 mpg.3 All thanks to the electric motor, a
lighter and more powerful lithium polymer battery, regenerative braking, reduced
engine friction, electric-powered air conditioning and aerodynamic styling.
3, 9, 10 See Specifications page for endnotes. 2012 Optima Hybrid expected to be available early 2012. Initially only available in certain states with limited availability. PREMIUM TECHNOLOGY PACKAGE SHOWN.
ELECTRIC MOTOR DESIGNED FOR
At low speed, the Optima Hybrid uses
an innovative Transmission Mounted
Electrical Device to run in EV (electric-
only) mode. It consists of an electric
motor and a clutch mounted in place of
the conventional transmission’s torque
converter. Additionally, active air flaps
behind the grille control air flow to
cool or warm the engine as needed to
SMOOTH TRANSITION FROM EV TO
When you bring the Optima Hybrid to
a complete stop, the gas engine shuts
off. When you press the accelerator to
resume driving, the Hybrid Starter-
Generator (HSG) automatically restarts
the engine and provides a fast, seamless
transition from electric motor to hybrid
operation. The HSG also functions as a
generator to charge the battery.10
To help charge the lithium polymer
battery, a Regenerative Braking System
uses the electric motor to convert kinetic
energy from braking to electricity.
VIRTUAL ENGINE SOUND SYSTEM
At low speed, when the Optima Hybrid
is powered only by the electric motor,
the virtual engine sound system plays an
audible sound to indicate to pedestrians
that the vehicle is approaching.
The Optima Hybrid provides comfort, convenience and
technologically advanced features like dual-zone automatic temperature
control with rear vents and push-button start with Smart Key. Available
features include a voice-command navigation system, air-cooled front seats
and heated front and rear seats. Look a little closer and you’ll see that un-
derneath the common features of the Optima is a high-tech Hybrid system.
SEE HOW YOU DRIVE
The Supervision cluster includes a readout
LITHIUM POLYMER BATTERY
of the vehicle’s performance. When you’re
The 270-volt, 1.4 kWh lithium polymer battery
driving in a more fuel-efficient manner,
is more powerful than most hybrid batteries.9
a computer graphic shows green leaves
It’s also lighter and more compact compared
growing to represent increasing efficiency.
to the competition, so it takes up less space.
POWER RATIO GAUGE
HORSEPOWER AND HIGHWAY MPG
HYBRID OPERATION AS NEEDED
The power ratio gauge lets you know when
With class-leading9 horsepower of 206
The Optima Hybrid launches from a
the vehicle is operating with the electric motor,
total (electric motor and gas engine), the
stop in EV (electric-only) mode and
with the gas engine, or with both. It also
Optima Hybrid provides excellent per-
then operates in either EV or gas/
provides information about the regenerative
formance. It also delivers class-leading9
electric (hybrid) mode depending on
highway fuel efficiency of 40 mpg.3
3, 9 See Features and Specifications pages for availability and endnotes. See endnote 11 on Specifications page regarding photo. 2012 Optima Hybrid
expected to be available early 2012. Initially only available in certain states with limited availability. PREMIUM TECHNOLOGY PACKAGE SHOWN.
It feels as luxurious as it looks. The Optima delivers a striking combination of style and
craftsmanship. Spacious and comfortable seating can accommodate five adults and
includes a driver’s seat with power lumbar and available leather seat trim.* Rear seats
have a 60/40 split-folding* design for added versatility. There are even air vents in the
rear* so your rear passengers can be comfortable with direct airflow.
*See Features page for availability. Not all optional features are available on all trims. EX W/TECHNOLOGY PACKAGE SHOWN.
An available panoramic sunroof
allows the interior to be filled
with sunshine. The front portion
of the sunroof tilts and slides.
HEATED STEERING WHEEL*
A long list of available luxury
amenities includes a heated
steering wheel that keeps your
hands warm in cold weather.
Driver and front passenger can
adjust their own temperature
setting for individual comfort
zones. These two levels are
blended for those in the rear.
DRIVER’S SEAT MEMORY
WITH TWO PRE-SETS*
Available memory seat con-
trols let you lock in driver’s
seat settings for two drivers.
AIR-COOLED FRONT SEATS*
With this available Premium
Package feature, cool air can
circulate through perforations
in the seat fabric — perfect
for hot summer afternoons.
Optima EX/EX Turbo and SX
Premium Packages include
front and rear heated seats
and heated front seatbacks
for cold-weather comfort.
Putting advanced technology to work for you. The Optima is designed
to make every drive a pleasure. The available Premium Package includes
features like the innovative UVO12 in-vehicle infotainment system (UVO is
standard on Hybrid), premium Infinity®13 sound system for exceptional
audio entertainment and a panoramic sunroof. The available Technology
Package includes a voice-command navigation system, giving you ac-
cess to real-time highway conditions from SiriusXM Traffic.™14
USB/AUXILIARY JACKS FOR
Race-inspired paddle shifters
Red-tinted mood lamps* on
on the SX let you shift gears
outside mirrors fold in close
the front doors of the EX,
An accessory cable integrates
without taking your hands off
to the vehicle’s body for easier
SX and Hybrid help give the
your iPod® mobile digital device15
parking in tight spaces.
interior a sporty style.
with the audio system controls.
SIRIUSXM SATELLITE RADIO
UVO*12 is a voice-activated
Available Smart Key remote lets
Get over 130 channels, including
system that lets you conveniently
you start or stop the engine with
Enjoy your Bluetooth® wireless
commercial-free music, plus the
manage your music and enjoy
the push of a button — even with
technology16-enabled cell phone
best sports, news, talk, comedy
hands-free use of your phone.
the key fob in your pocket or purse.
with hands-free simplicity.
12, 13, 14, 15, 16, * See Features and Specifications pages for availability and endnotes. *Not all optional features are available on all trims. SX W/TECHNOLOGY PACKAGE SHOWN.
Kia UVO*12 Powered by Microsoft.®Technology keeps giving us new ways to be entertained,
stay in touch and be kept informed. Getting to enjoy this, however, used to be complicated,
especially while driving. UVO,* short for “your voice,” is an in-vehicle infotainment system
available on select models. Kia and Microsoft17 have teamed up to provide this voice-
activated system. Developed on Windows®17 Embedded Automotive platform, it lets you
manage your music conveniently and enjoy hands-free use of your phone.16 UVO has an
intuitive touch screen and Microsoft advanced voice-activation technology that actually
recognizes your own speech pattern and voice inflection.
COLOR TOUCH SCREEN
UVO’s vivid 4.3‑inch color LCD
touch screen delivers direct
access to radio stations, music
on your MP3 player or USB
media drive, your phonebook
from a compatible cell phone16
and vehicle information.
ADVANCED VOICE CONTROL
Microsoft speech technology
can learn multiple users’
speaking patterns, and it
responds quickly to long
phrases. Even with Optima’s
options, finding a song is
as easy as saying its title.
EASY FEATURE UPDATES
With its flexible Windows®
Embedded Automotive plat-
form, the UVO system allows
you to update its features
and services conveniently.
“play alt-rock from jukebox”
5, 12, 16, 17, 18, * See Features and Specifications pages for availability and endnotes. *Not all optional features are available on all trims.
“SiriusXM channel 22”
Use your voice
“add to favorites”
UVO’s in-dash digital storage
is large enough to hold up
to 700 megabytes of music.
You can load your tunes into
personal MyMusic folders and
sort them by title or artist.
HD RADIO™ TECHNOLOGY
UVO offers available HD
RadioTM Technology18 — the
digital evolution of AM and FM
radio. It includes new features
like crystal-clear sound, new
local FM channels, on-screen
information and much more —
all 100% subscription free.
Whenever you shift into reverse,
an image from an integrated
rear camera is displayed on
the UVO screen. It lets you see
things behind your vehicle that
you might not see by looking
over your shoulder.5
2011 Top Safety Pick
Insurance Institute for Highway Safety
Crash Safety Rating19
For the 2012 Optima
Active safety systems.Safe driving begins with the ability
to avoid certain accidents. That’s why all Optima models are
equipped with advanced active safety systems designed to
help you maintain control, even in challenging road conditions
and in some emergency situations. They function automatically,
leaving you free to focus on the road.†
19 See Specifications page for endnote. †No system, no matter how advanced, can prevent all accidents. Always drive safely at a reasonable speed. SX SHOWN.
BRAKE ASSIST SYSTEM
If BAS detects emergency
VSM is a safety feature
ESC monitors your
When TCS senses wheel
To help maintain more
braking, based on how
To help keep you from rolling
that adds steering direc-
vehicle’s response during
spin during acceleration,
consistent braking as
quickly you step on the
backward when starting off on
tion control capability. It
emergency maneuvers. It
it uses engine power and
vehicle loads and weight
brake pedal, it instantly
a steep hill, HAC automatically
intervenes when appropri-
then controls the engine
brake force to transfer
distribution change, EBD
applies full braking force,
holds the brake pressure for
ate to help the driver regain
and brakes to help keep
power to the wheels that
adjusts the front-to-rear
which helps shorten your
two seconds after you take
control of the vehicle.
your Optima on course.
have the most traction.
balance of brake pressure.
overall stopping distance.
your foot off the brake pedal.
Prepare for the unexpected.Optima’s safety systems are designed to
help minimize injury when a traffic accident is unavoidable. The front
seat belts feature height-adjustable anchors and pretensioners. Dual
front airbags, front-seat-mounted side airbags and side curtain airbags
are managed by an advanced sensor system.20 Optima wraps all of this
— and you — in a protective, high-strength steel-reinforced body.
AIRBAG & SEAT-BELT
This advanced system
monitors the severity of
an impact, the presence
of a front passenger and
seat-belt use, and then
controls airbag inflation
FRONT & REAR 3-POINT
All doors are reinforced with
LATCH (Lower Anchors
Three-point seat belts
steel beams to help absorb
Pretensioners have been
This system includes air-
and Tethers for Children)
are standard for all five
impact energy and deflect
designed to tighten the
pressure sensors located
system is standard and
seating positions so that
side-impact force. The A and
seat belts in the event
at each wheel. If a tire
makes it easier to securely
each person is protected
B pillars are also reinforced
of certain collisions.
reaches a specified low
install a compatible child
with an over-the-lap and
to help strengthen the body
This helps to reduce the
air pressure, a warning
seat at the two ends of
shoulder seat belt.
of the vehicle.
likelihood of injuries.
light will alert you.21
the rear seat.
20, 21 See Specifications page for endnotes. Inflated airbags are shown for illustration only. SX W/TECHNOLOGY PACKAGE SHOWN.
A passion for excellence.For decades, Kia Motors has focused on building vehicles that reflect
a commitment to quality, durability and product innovation. Today, we offer models to suit most
every driving need. The value found in every Kia vehicle has been widely recognized, and Kia
Motors has been one of the fastest-growing automotive brands in America for the past five year2.2
COMMITMENT TO AMERICA
PRIDE OF QUALITY
Kia Motors has invested over $1 billion in its manufacturing plant in West Point, Georgia.
Kia Motors designs and
In 2010, Kia Motors sold its
See our award-winning
Utilizing the latest manufacturing processes and state-of-the-art robotics, the plant
develops vehicles and rigor-
3 millionth vehicle in the
website to check out
is capable of producing 360,000 vehicles a year. The Sorento crossover and Optima
ously puts them to the test at
U.S.A., and it took less time
midsize sedans are currently being built at this plant.† In addition to producing high-
high-tech facilities and prov-
to reach that milestone
packages, accessories and
quality vehicles, more than 3,000 new jobs were created at the facility plus 7,500 addi-
ing grounds worldwide. The
than Toyota.23 In fact, Kia has
more. Experience 360° views,
tional jobs in the surrounding area. It’s all part of Kia Motors’ commitment to America
result is a full line of vehicles
recently outsold Lexus, Subaru,
or find which of our 700-plus
— a commitment that is sure to grow and strengthen in the years ahead.
with world-class quality.
Volkswagen and Mazda.24
retailers is nearest to you.
†Assembled in the United States from U.S. and globally sourced parts. Select Optima models. 1, 22, 23, 24, 25, 26, 27 See Specifications page for endnotes.
INDUSTRY-LEADING WARRANTY PROGRAM
At Kia Motors America, we believe peace of mind should come standard with every vehicle
we make. That’s why we back every model with an industry-leading warranty program.1
11.8 in. ventilated discs, 12.6 in. ventilated discs (EX Turbo/SX),
Integrated regenerative braking (Hybrid)
27 Kia Design Center, a division of Hyundai America Technical Center, Inc. (HATCI).
28 HomeLink® is a registered trademark of Johnson Controls, Inc.
11.2 in. solid discs
29 Actual mileage may vary.
All information contained herein was based upon the latest available information at the time of printing. Descriptions are believed to be correct, and Kia Motors America makes every effort to ensure accuracy, however accuracy cannot
be guaranteed. From time to time, Kia Motors America may need to update or make changes to the vehicle features and other vehicle information reported in this brochure. Some vehicles shown may include optional equipment. All video
and camera screens shown in brochure are simulated. Kia Motors America, by the publication and dissemination of this material, does not create any warranties, either expressed or implied, to any Kia products. See your Kia retailer or