With world-class engineering, outstanding performance and ad-
vanced safety systems, the 2013 Kia Optima gives you good reason to be passionate
about driving a midsize sedan. It combines bold exterior styling, performance and a
HORSEPOWER AND MPG
Advanced safety systems†
spacious, luxurious cabin. It also comes with a long list of technologically advanced
The Optima LX and EX are both
A spacious and luxurious cabin
All Optimas have a long list
A voice-command navigation
Sculpted bodywork features
equipped with a 2.4L 200-hp2 GDI
is designed to let five people
of standard safety features,
system with rear-camera
a contemporary design and
features for your entertainment, convenience and safety. Like all Kia models, every
4-cylinder engine that provides
travel in comfort. There’s
including six airbags,4 Electronic
display,5 and both air-cooled
enhanced aerodynamics, while
outstanding acceleration and fuel
plenty of cargo space thanks
Stability Control and Vehicle
and heated front seats are
unique grilles and alloy wheels
Optima comes with an industry-leading 10-year/100,000-mile warranty program.1
efficiency of 24 city/35 hwy mpg.3
to a roomy trunk.
available on select models.*
help define each model.
1, 2, 3, 4, 5, * See Features and Specifications pages for availability and endnotes. *Not all optional features are available on all trims. †No system, no matter how advanced, can prevent all accidents.
Always drive safely at a reasonable speed. COVER: SX WITH PREMIUM TOURING PACKAGE SHOWN. THIS PAGE: EX WITH PREMIUM PACKAGE SHOWN.
Optima SX is equipped with a 2.0L GDI
Turbo engine. It provides the benefit of
4-cylinder fuel efficiency3 while deliv-
ering the horsepower of V6 engines.6
smooth, Precise handling
Optima has four‑wheel independent
suspension featuring front MacPherson
struts and a rear multi-link design with
High-Performance Dampers for a remark-
ably smooth ride without sacrificing its
agile handling characteristics.
The 6-speed automatic transmission
provides smooth, seamless shifting.
Its Sportmatic function allows you to
choose between automatic mode or,
for a sportier driving experience, clutch-
free manual shifting.
style and Performance
The Optima SX has steering-wheel-
mounted paddle shifters for fingertip
control of the Sportmatic transmission.
It also has a sport-tuned suspension,
18-inch alloy wheels with black-colored
front calipers, HID headlights, LED
taillights and a rear spoiler.
Exceptional fuel efficiency3
Optima features a “smart alternator,”
Electric Power Steering and silica tires,
all of which contribute to its outstanding
24 city/35 hwy mpg for the 2.4L and 22
city/34 hwy mpg for the 2.0L engine.3
ACTIVE ECO SYSTEM
With a push of the Eco button, it adjusts
the engine and transmission calibration
to optimize fuel efficiency.3
With the Optima SX, exhilaration is standard. The key to its exciting
performance is its turbocharged 2.0L Gasoline Direct Injection (GDI) I4 engine that
ONE OF THE CLEANEST,
delivers 274 horsepower and fuel efficiency of 22 city/34 hwy mpg.3 The Optima also
VEHICLES ON THE ROAD
has a standard 6-speed Sportmatic® transmission for an even sportier driving experience.
FOR THE 2012 optima7
3, 6, 7, * See Features and Specifications pages for availability and endnotes. *Not all optional features are available on all trims. SX WITH PREMIUM TOURING PACKAGE shown.
The new Optima Limited delivers a remarkable combination of per-
formance, elegance and technology. Like the Optima SX, it features a GDI turbocharged
engine generating 274 horsepower and fuel efficiency of up to 22 city/34 hwy mpg.3 The
Optima Limited adds innovative features such as an electronic parking brake and its own
unique exterior touches, including 18-inch chrome wheels, red brake calipers, LED daytime
running lights, chrome accent side trim and rear spoiler. Consider the Optima Limited a
trophy you’ll want to display proudly on the road and at home.
ELEGANCE AND TECHNOLOGY
NAPPA LEATHER SEAT TRIM
The Optima Limited includes an impressive
For both impressive comfort and el-
The Optima Limited offers a variety of
To make driving more convenient than
array of features. A panoramic sunroof lets
egance, the Optima Limited features
luxurious amenities, including heated front
ever, the Optima Limited features a rear-
you enjoy pleasant weather while an
a choice of striking white or black Nappa
seats and rear seat cushion, air-cooled front
camera display5 and a voice-command
Infinity®8 audio system with eight speakers
leather. You’ll appreciate the soft, supple
seats and a four-way power adjustable
navigation system, giving you access
provides remarkable audio quality so you
feel and natural appearance of this
front-passenger seat. Wood interior accents
to detailed highway conditions from
can travel in comfort.
premium full-grain leather.
add to its sophisticated design.
3, 5, 8, 9 See Specifications page for endnotes. 2013 Optima Limited expected to be available summer of 2012. SX WITH LIMITED PACKAGE SHOWN.
An available panoramic sunroof
allows the interior to be filled
with sunshine. The front portion
of the sunroof tilts and slides.
heated steering wheel*
A long list of available luxury
amenities includes a heated
steering wheel that keeps your
hands warm in cold weather.
Driver and front passenger can
adjust their own temperature
setting for individual comfort
zones. These two levels are
blended for those in the rear.
Driver’s MEMORY SEAT
with two pre-sets*
Available memory seat con-
trols let you lock in driver’s
seat settings for two drivers.
Air-Cooled front SEATS*
Available on EX and SX, cool
air circulates through perfora-
tions in the seat fabric — perfect
for hot summer days.
It feels as luxurious as it looks. The Optima delivers a striking combination of style and
craftsmanship. Spacious and comfortable seating can accommodate five adults and
includes a driver’s seat with power lumbar and available leather seat trim.* Rear seats
Heated front seats and rear
seat cushion, available on
have a 60/40 split-folding design for added versatility. There are even air vents in the
Optima EX and SX, are perfect
rear* so your rear passengers can be comfortable with direct airflow.
for cold-weather comfort.
*See Features page for availability. Not all optional features are available on all trims. EX WITH TECHNOLOGY PACKAGE SHOWN.
Putting advanced technology to work for you. The Optima is designed
to make every drive a pleasure. The available Premium Touring Package
includes features like the innovative UVO10 in-vehicle infotainment system,
premium Infinity®8 sound system for exceptional audio entertainment, and a
panoramic sunroof. The available Technology Package includes a voice-
command navigation system, giving you access to detailed highway
conditions from SiriusXM Traffic.9
USB/AUXILIARY JACKS FOR
Race-inspired paddle shifters
Red-tinted mood lamps, on the
on the SX let you shift gears
outside mirrors fold in close
front doors and lower center
An accessory cable integrates
without taking your hands off
to the vehicle’s body for easier
console of the EX and SX, help
your iPod® mobile digital device11
parking in tight spaces.
give the interior a sporty style.
with the audio system controls.
SiriusXM satellite radio
It conveniently lets you see
Available Smart Key remote lets
Get over 130 channels, including
things behind your vehicle that
you start or stop the engine with
Enjoy your Bluetooth® wireless
commercial-free music, plus the
you might not see by looking
the push of a button — even with
technology12-enabled cell phone
best sports, news, talk, comedy
over your shoulder.5
the key fob in your pocket or purse.
with hands-free simplicity.
5, 8, 9, 10, 11, 12, * See Features and Specifications pages for availability and endnotes. *Not all optional features are available on all trims.SX WITH TECHNOLOGY PACKAGE SHOWN.
Kia uvO*10 Powered by microsoft.®13technology keeps giving us new ways to be entertained,
stay in touch and access information. Getting to enjoy this, however, used to be complicated,
“sirius channel 22”
especially while driving. uvO, short for “your voice,” is an available infotainment system
use your voice
that uses advanced voice-recognition technology to simplify the use of your cell phone12 and
mP3 player. instead of memorizing difficult voice commands and menus, uvO lets you use
“add to favorites”
your compatible cell phone12 to make hands-free calls, receive and respond to text messages,
listen to streaming audio, enjoy your personal music, and play your favorite song, artist or
genre of music — all by giving a single, intuitive voice command. With its innovative technology,
uvO makes infotainment remarkably easy to enjoy.
coloR touch scReen
uvO’s vivid 4.3-inch color LcD
uvO’s in-dash digital storage
touch screen delivers direct
is large enough to hold up to
access to radio stations, music
700 megabytes of your favorite
on your mP3 player or usB
music. the system lets you
media drive, your phonebook
load your tunes into personal
from a compatible cell phone12
mymusic folders and sort them
and vehicle information.
by either title or artist.
hd RAdio™ technology
AdvAnced voice contRol
uvO offers available HD
microsoft speech technology
radiotm technology14 — the
can learn multiple users’
digital evolution of am and Fm
speaking patterns, and it
radio. it includes new features
responds quickly to long
like crystal-clear sound, new
phrases. even with Optima’s
local Fm channels, on-screen
information and much more —
options, finding a song is
all 100% subscription free.
as easy as saying its title.
eAsy feAtuRe updAtes
With its flexible Windows®13
Whenever you shift into reverse,
embedded automotive plat-
an image from an integrated
form, the uvO system allows
rear camera is displayed on
you to update its features
the uvO screen. it lets you see
and services conveniently.
things behind your vehicle that
you might not see by looking
over your shoulder.5
5, 10, 12, 13, 14 see Features and specifications pages for availability and endnotes. *not all optional features are available on all trims. †simulated screen.
2012 Top Safety Pick
INSURANCE INSTITUTE FOR HIGHWAY SAFETY
Crash Safety Rating15
FOR THE 2013 OPTIMA
FOR THE 2012 OPTIMA
Active safety systems.†Safe driving begins with the ability
BRAKE ASSIST SYSTEM
to avoid certain accidents. That’s why all Optima models are
If BAS detects emergency
equipped with advanced active safety systems designed to
VSM is a safety f eature
ESC monitors your
When TCS senses wheel
To help maintain more
braking, based on how
To help keep you from rolling
that adds steering direc-
vehicle’s response during
spin during acceleration,
consistent braking as
quickly you step on the
backward when starting off on
help you maintain control, even in challenging road conditions
tion control capability. It
emergency maneuvers. It
it uses engine power and
vehicle loads and weight
brake pedal, it instantly
a steep hill, HAC automatically
intervenes when appropri-
then controls the engine
brake force to transfer
distribution change, EBD
applies full braking force,
holds the brake pressure for
and in some emergency situations. They function automatically,
ate to help the driver regain
and brakes to help keep
power to the wheels that
adjusts the front-to-rear
which helps shorten your
two seconds after you take
leaving you free to focus on the road.
control of the vehicle.
your Optima on course.
have the most traction.
balance of brake pressure.
overall stopping distance.
your foot off the brake pedal.
15 See Specifications page for endnote. †No system, no matter how advanced, can prevent all accidents. Always drive safely at a reasonable speed. SX shown.
Prepare for the unexpected.Optima’s safety systems are designed to
help minimize injury when a traffic accident is unavoidable. The front
seat belts feature height-adjustable anchors and pretensioners. Dual
front airbags, front-seat-mounted side airbags and side curtain airbags
are managed by an advanced sensor system.4 Optima wraps all of this —
and you — in a protective, high-strength steel-reinforced body.
airbag & Seat-belt
This advanced system
monitors the severity of
an impact, the presence
of a front passenger and
seat-belt use, and then
controls airbag inflation
FRONT & REAR 3-POINT
All doors are reinforced
LATCH (Lower Anchors
Three-point seat belts
with steel beams to help
Pretensioners have been
This system includes air-
and Tethers for Children)
are standard for all five
absorb impact energy and
designed to tighten the
pressure sensors located
system is standard and
seating positions so that
deflect side-impact force.
seat belts in the event
at each wheel. If a tire
makes it easier to securely
each person is protected
The A and B pillars are also
of certain collisions.
reaches a specified low
install a compatible child
with an over-the-lap and
reinforced to help strengthen
This helps to reduce the
air pressure, a warning
seat at the two ends of
shoulder seat belt.
the body of the vehicle.
likelihood of injuries.
light will alert you.16
the rear seat.
4, 16 See Specifications page for endnotes. Inflated airbags are shown for illustration only. SX WITH TECHNOLOGY PACKAGE SHOWN.
A passion for excellence.For decades, Kia Motors has focused on building vehicles that reflect
a commitment to quality, durability and product innovation. Today, we offer models to suit most
every driving need. The value found in every Kia vehicle has been widely recognized,17 and Kia
Motors has been one of the fastest-growing automotive brands in America for the past five years.18
COMMITMENT TO AMERICA
Pride of quality
Industry-leading warranty program
Kia Motors has invested over $1.1 billion in its manufacturing plant in West Point, Georgia.
Kia Motors designs and
In 2010, Kia Motors sold its
See our award-winning
At Kia Motors America, we believe peace of mind should come standard with every vehicle
Utilizing the latest manufacturing processes and state-of-the-art robotics, the plant
develops vehicles and rigor-
3 millionth vehicle in the
website to check out
we make. That’s why we back every model with an industry-leading warranty program.1
is capable of producing 360,000 vehicles a year. The Sorento crossover and Optima
23 All materials and intellectual property related to the LPGA are owned by the LPGa, and any unauthorized use is strictly
Door mood lights
prohibited without the LPGA’s express prior written consent.
11.8 in. ventilated discs, 12.6 in. ventilated discs (SX)
Rear reading lights
24 Kia Design Center, a division of Hyundai America Technical Center, Inc. (HATCI).
25 HomeLink® is a registered trademark of Johnson Controls, Inc.
Supervision meter cluster
11.2 in. solid discs
1 Standard !OptionAL — Not Available
26 Actual mileage will vary.
All information contained herein was based upon the latest available information at the time of printing. Descriptions are believed to be correct, and Kia Motors America makes every effort to ensure accuracy, however accuracy cannot
be guaranteed. From time to time, Kia Motors America may need to update or make changes to the vehicle features and other vehicle information reported in this brochure. Some vehicles shown may include optional equipment. All video
and camera screens shown in brochure are simulated. Kia Motors America, by the publication and dissemination of this material, does not create any warranties, either expressed or implied, to any Kia products. See your Kia retailer or