2013.KIA.SOUL
1 See Specifications page for endnote. Cover & this page: Soul ! (exclaim) shown. 
NHTSA FIVE-STAR
SIDE-IMPACT CRASH RATING1
FOR THE 2012 SOUL
The Soul. A new way to roll.®
Out with the old, in with the new.
These days, you don’t have to look far to find that one car looks exactly like another.
Whatever happened to being unique? To having some personality? Because no matter
where you’re going, there’s always a better way to get there. The 2013 Kia Soul looks
different because it is different. With its unique styling inside and out, impressive features
and an industry-leading 10-year/100,000-mile warranty program,2 it’s a new way to roll.
Evolution by revolution.
Forget about trying to define the Soul. It’s a leap ahead. Modern styling is highlighted by
a wide stance. Soul ! (exclaim) models have distinctive front LED accent lights and LED
taillights to stand apart from the rest. Simply put, there’s no comparison to the Soul.
Soul ! (exclaim) shown.
Express yourself.
Think of the Soul as your personal canvas. It’s ready for custom touches. Unique
colors inside and out for you to choose from. Plenty of optional accessories, like
aluminum sill plates for the doors, all-weather floormats and bumper appliqué. For
the finishing touch — a sunshade* with the name Soul on it. It’s your masterpiece.
The first rule about the Soul...
…have fun. Jump into the Soul and, with its 4-wheel disc brakes and
Anti-lock Braking System (ABS), you can take on the road with confidence.
Enjoy the strong performance of Soul’s
138-hp
1.6L GDI engine or
Soul+ (plus) and !
(exclaim) models’
164-hp 2.0L MPI engine and
6-speed automatic transmission.* An available Eco Package on
Soul+ (plus) includes Idle Stop & Go
(ISG). It automatically turns
off the engine when you come to a complete stop and then seam-
lessly restarts the engine when you release the brake pedal.
With so many possibilities, which way will you roll?
The Soul plus.
With the standard equipment you’re looking for, the Soul and Soul+ (plus) are ready to roll. Both
come with an AM/FM/CD/MP3/SiriusXM 3 audio system, air conditioning and power windows/locks.
In addition, the Soul + has a 2.0L 4-cylinder engine, leather-wrapped steering wheel/gearshift knob,
steering-wheel-mounted audio controls, Bluetooth® wireless technology,4 16-inch alloy wheels and
remote keyless entry. Soul+ also has unique black interior seating you have to see for yourself.
The Soul exclaim.
Soul ! (exclaim) takes style to a new level with its sand-black interior,
houndstooth design of its seating, or the available leather seat trim with
+
along with larger 18-inch alloy wheels, Infinity®5 audio, UVO6 in-vehicle
infotainment w/HD Radio™ Technology,7 power sunroof and fog lights.
For a touch of luxury, add the available ! Premium Package. Pure style.
1
2
3
4
5
6
7
8
9
Surprise! Tons of space and features.
Tons of gear? No problem. Flip down the 60/40 split-folding rear seats. And there’s more. 1) While
you can’t see the hidden tray in the cargo floor, it’s there.* 2) Check out the sunroof.* 3) Push-button
start.* 4) Pulsating speaker lights.* 5) Heated front seats.* 6) Dual-level glove box. 7) Power-folding
mirrors.* 8) Voice-command navigation system and automatic climate control.* 9) USB/aux for your
MP3. An accessory cable lets you control your iPod®8 mobile digital device with the stereo controls.
®
It’s called “Soul” for a reason.
Because it’s got soul. And it’s got music. And life is good when you have music.
It has standard USB/auxiliary input jacks that let you plug in practically any kind
of MP3 player. A complimentary trial subscription to over 130 channels of SiriusXM
Satellite Radio3 with commercial-free music, plus sports and entertainment. For serious
sound quality, an Audio Upgrade Package* includes UVO 6 in-vehicle infotainment
w/HD Radio™ Technology system and an Infinity® audio system with a center speaker,
subwoofer and external amplifier. Streaming audio lets you play music from your compat-
ible Bluetooth®*4 wireless technology-enabled cell phone through the audio system.
Kia UVO*6 Powered by Microsoft.®9
Technology keeps giving us new ways to be entertained, stay in touch and access information.
Getting to enjoy this, however, used to be complicated, especially while driving. UVO, short
for
“your voice,” is an available infotainment system that uses advanced voice-recognition
technology to simplify the use of your cell phone4 and MP3 player. Instead of memorizing difficult
voice commands and menus, UVO lets you use your compatible cell phone4 to make hands-free
calls, receive and respond to text messages, listen to streaming audio, enjoy your personal music,
and play your favorite song, artist or genre of music — all by giving a single, intuitive voice
command. With its innovative technology, UVO makes infotainment remarkably easy to enjoy.
COLOR TOUCH SCREEN
VOICE CONTROL
DIGITAL JUKEBOX
HD RADIO™
REAR-CAMERA DISPLAY†
A vivid 4.3‑inch LCD touch
UVO can learn multiple
An in-dash hard drive can
UVO offers available HD
Whenever you shift into
screen delivers access to
users’ speaking patterns.
hold up to 700MB of music.
Radio™ Technology —
reverse, an image from an
your phonebook from your
Finding a song is as easy
You can load tunes into
100% subscription free.
integrated rear camera is
compatible cell phone.4
as saying its title.
personal folders.
displayed on the screen.10
2012 TOP SAFETY PICK
NHTSA FIVE-STAR
INSURANCE INSTITUTE FOR HIGHWAY SAFETY
SIDE-IMPACT CRASH RATING1
FOR THE 2013 SOUL
FOR THE 2012 SOUL
Dual front advanced airbags11
Front seat-mounted side airbags11
Full-length side curtain airbags11
Front active headrests
Front & rear 3-point seat belts
Height-adjustable front seat-belt anchors
Lower Anchors & Tethers for Children (LATCH)
Side-impact door beams
Tire-Pressure Monitoring System (TPMS)12
4-wheel disc brakes
Anti-lock Braking System (ABS)
Electronic Stability Control (ESC)
Vehicle Stability Management (VSM)
Hill-start Assist Control (HAC)
Advanced safety systems designed to expect the unexpected.*
Soul’s active safety systems are engineered to help you avoid accidents, and its passive systems
are designed to help minimize injuries when they are unavoidable. This means that front to
back and top to bottom, Soul is engineered to help enhance everyone’s well-being. Six airbags
placed throughout the cabin are designed to help protect occupants. The advanced front airbag
system monitors the severity of an impact, the presence of a front passenger and seat-belt
use, and then controls airbag inflation accordingly.11 Front seat-belt pretensioners have been
designed to tighten the seat belts in the event of certain collisions, helping to reduce the like-
lihood of injuries. The result? Safety awards from IIHS and NHTSA for added peace of mind.
A passion for excellence.
For decades, Kia Motors has focused on building vehicles that reflect a commitment to quality, durability
and product innovation. Today, we offer models to suit most every driving need. The value found in
every Kia vehicle has been widely recognized,13 and Kia Motors has been one of the fastest-growing
automotive brands in America for the past five years.14
Industry-leading warranty program.
At Kia Motors America, we believe peace of mind should come standard with every vehicle
we make. That’s why we back every model with an industry-leading warranty program. 2
• 10-year/100,000-mile limited powertrain warranty
• 5-year/60,000-mile limited basic warranty
• 5-year/100,000-mile limited anti-perforation warranty
• 5-year/60,000-mile 24-hour roadside assistance15
Commitment to America.
Kia Motors has invested over $1.1 billion in its manufacturing plant in West Point, Georgia. Utilizing
the latest manufacturing processes and state-of-the-art robotics, the plant is capable of producing
360,000 vehicles a year. The Sorento crossover and Optima midsize sedans are currently being built
at this plant.† In addition to producing high-quality vehicles, more than 3,000 new jobs were created
at the facility plus 7,500 additional jobs in the surrounding area. It’s all part of Kia Motors’ commitment
to America — a commitment that is sure to grow and strengthen in the years ahead.
OFFICIAL
OFFICIAL
AUTOMOTIVE
AUTOMOTIVE
PARTNER
PARTNER OF
OF THE NBA
THE LPGA
16
17
Exterior Features
Interior Features
SOUL
+
!
SOUL
+
!
15" tires w/steel wheel covers
1
-
-
Air conditioning
1
1
1
16" tires w/alloy wheels
!
1
-
AM/FM/CD+MP3+SiriusXM3
Satellite Radio
1
1
1
18" tires w/alloy wheels
-
-
1
Tweeter speakers
!
1
1
6-speed manual transmission
1
1
-
USB/auxiliary input jacks
1
1
1
6-speed automatic transmission
!
!
1
UVO6 Powered by Microsoft infotainment system
w/HD Radio™ Technology,7 rear-camera display10
-
!
1
Body-color fascia accents
-
-
1
Voice-command navigation w/SiriusXM Traffic,3
Body-color, power adjustable outside mirrors
!
1
1
rear-camera display10 (replaces UVO w/HD Radio
& upper I/P storage bin w/cover)
-
-
!
Heated outside mirrors w/turn-signal indicators
-
1
1
Audio Upgrade Package: Infinity®5 audio
Power-folding outside mirrors
w/center speaker, subwoofer, external amplifier,
-
-
1
speaker lights
-
!
1
Rear wiper/washer/defroster
1
1
1
Steering-wheel-mounted audio and
cruise controls
!
1
1
Privacy glass (rear doors and rear glass)
!
1
1
Automatic climate control
-
-
!
Power sunroof w/tilt
-
!^
1
Push-button start w/Smart Key
-
-
!
Front fog lights
-
!^
1
Tilt & telescoping steering column
1
1
1
Projection headlights
-
-
1
Bluetooth® wireless technology4
1
1
1
Front LED accent lights
-
-
1
Power door locks
1
1
1
LED taillights
-
-
1
Power windows w/driver’s auto down
1
1
1
Auto on/off headlights
-
!
1
Remote keyless entry
!
1
1
Center console armrest/storage
-
1
1
Active Eco System
!
!
1
1
STANDARD
! OPTIONAL
NOT AVAILABLE
Auto-dimming rear-view mirror
-
-
1
ALL FEATURES GROUPED AS A PACKAGE ON SOUL W/AUTOMATIC TRANSMISSION
One 12V power outlet (3 on +/! )
1
1
1
^ SUNROOF PACKAGED W/FOG LIGHTS (N/A ON MANUAL TRANSMISSION)
Seating and Trim
Restraint and Safety Systems
SOUL
+
!
SOUL
+
!
Black cloth seats
1
-
-
Dual front advanced airbags11
1
1
1
Black cloth seats w/Soul logo inserts
-
1
-
Dual front seat-mounted side airbags11
1
1
1
Unique sand-black interior trim
-
-
1
Full-length side curtain airbags11
1
1
1
Sand-black cloth seats w/houndstooth inserts
-
-
1
Front active headrests
1
1
1
Sand-black leather seat trim
-
-
!
3-point seat belts for all seating positions
1
1
1
Leather-wrapped steering wheel
and gearshift knob
-
1
1
Front seat-belt pretensioners
1
1
1
60/40 split-folding rear seats
1
1
1
Height-adjustable front seat-belt anchors
1
1
1
Driver’s 6-way adjustable seat
!
1
1
4-wheel disc brakes w/anti-lock brakes (ABS)
1
1
1
Metal-finish trim on instrument panel and
inside door handles
-
1
1
Electronic Stability Control (ESC)
1
1
1
Floor mats
!
!
1
Vehicle Stability Management (VSM)
1
1
1
Upper I/P storage bin w/cover
!
1
1
Hill-start Assist Control (HAC)
1
1
1
Dual-level glove box
1
1
1
Tire-Pressure Monitoring System (TPMS)12
1
1
1
Dual front cup holders
1
1
1
Side-impact door beams
1
1
1
Front-door map pockets w/bottle holders
1
1
1
Front and rear crumple zones
1
1
1
Rear-door bottle holders
1
1
1
Impact-absorbing steering column
1
1
1
Dual visor illumination vanity mirrors w/covers
!
1
1
Lower Anchors and Tethers for Children (LATCH)
Cargo-area light
1
1
1
1
1
1
Luggage under-floor tray
!
1
1
Rear child-safety door locks
1
1
1
Packages
AUDIO UPGRADE PACKAGE
(available on Soul + only,
N/A on manual transmission)
1. UVO6 Powered by Microsoft
infotainment system w/HD
Radio™ Technology7
2. Rear-camera display10
3. Infinity® audio system w/center
speaker, subwoofer, external
amplifier & speaker lights
1
2
3
4
4. Auto on/off headlights
PREMIUM PACKAGE
(available on Soul ! only)
1. Leather seat trim
2. Heated front seats
3. Automatic climate control
4. Navigation system w/SiriusXM
Traffic3 & rear-camera display10
(replaces UVO w/HD Radio &
upper I/P storage bin w/cover)
5. Push-button start w/Smart Key
1&2
3
4
5
ECO PACKAGE*
(available on Soul + only,
N/A on manual transmission)
1. Idle Stop & Go (ISG)
2. Low-rolling-resistance tires
*ECO PACKAGE EXPECTED TO BE
1
2
AVAILABLE STARTING FALL OF 2012.
3, 6, 7, 10 See Specifications page for endnotes. Soul ! (exclaim) shown.
Exteriors
Color Combinations
SOUL
+
!
SHADOW (M)
ALIEN (M)
MOSS (M)
SHADOW (M)
ALIEN (M)
MOSS (M)
BRIGHT SILVER (M)
BRIGHT SILVER (M)
DUNE
TITANIUM (M)
DUNE
TITANIUM (M)
MOLTEN
CLEAR WHITE
MOLTEN
CLEAR WHITE
Interiors
(M) = METALLIC PAINT
ACTUAL VEHICLE COLORS MAY VARY
FROM PRINTED BROCHURE.
SOUL
+
!
! leather trim
kia.com
Our website lets you check out specifications, videos, packages, accessories and more. You can experience
360-degree interior and exterior views, see available colors, get price quotes — even calculate your monthly
payment and find out which of our over 740 retailers is nearest to you. If you prefer, call us at 1-800-333-4KIA.
Make it personal.
We’re constantly adding new optional accessories. Stay up to date on kia.com.
1. Splash guards
2. Front mask
3. USB/aux iPod®8 cable
4. Auto-dimming rear-view
mirror w/HomeLink®18
and compass
5. UV sunshade
1
2
3
4
6. All-weather floormats
7. License plate frames
8. Cargo liner
9. Center console armrest
w/storage
10. Alloy fuel door
11. Universal electronics holder
12. Sport visors
5
6
7
8
9
10
11
12
13. Door sill plates, illuminated
14. Door sill plates, aluminum
15. Splined lug nuts
16. Rear spoiler
17. Wheel locks
18. Cargo net
13
14
15
16
19. Sunroof deflector
20. Rear bumper appliqué
21. Cargo Logic® tray
22. Hood deflector
23. Billet oil cap
17
18
19
20
24. Valve stem caps
21
22
23
24
Specifications
SOUL
+
!
ENGINE
1.6L I4
2.0L I4
2.0L I4
Type
4-cylinder, aluminum block & head
4-cylinder, aluminum block & head
4-cylinder, aluminum block & head
Valve gear
Dual Continuously Variable
Dual Continuously Variable
Dual Continuously Variable
Valve Timing (CVVT)
Valve Timing (CVVT)
Valve Timing (CVVT)
Displacement
1,591 cc
1,999 cc
1,999 cc
Compression ratio
11.0:1
10.3:1
10.3:1
Horsepower (SAE net)
138 hp @ 6,300 rpm
164 hp @ 6,500 rpm
164 hp @ 6,500 rpm
Torque (SAE net)
123 lb.-ft. @ 4,850 rpm
148 lb.-ft. @ 4,800 rpm
148 lb.-ft. @ 4,800 rpm
Fuel system
Gasoline Direct Injection
Multi-Point Injection
Multi-Point Injection
Transmission
6-speed manual
6-speed manual
Electronically controlled,
Electronically controlled,
Electronically controlled,
6-speed automatic, overdrive
6-speed automatic, overdrive
6-speed automatic, overdrive
CURB WEIGHT
1.6L I4
2.0L I4
6-speed manual
2,615 lbs.
2,707 lbs.
6-speed automatic
2,690 lbs.
2,778 lbs.
BODY AND CHASSIS
1.6L I4 & 2.0L I4
Layout
Front engine, front-wheel drive
Front suspension
Independent, MacPherson struts, stabilizer bar, gas-filled shock absorbers
Rear suspension
Torsion beam, gas-filled shock absorbers
Steering type
Rack & pinion, Electric Power Steering
All information contained herein was based upon the latest available information at the time of printing. Descriptions are believed to be correct, and Kia Motors America makes every effort to
ensure accuracy, however accuracy cannot be guaranteed. From time to time, Kia Motors America may need to update or make changes to the vehicle features and other vehicle information
reported in this brochure. Some vehicles shown may include optional equipment. All video and camera screens shown in brochure are simulated. Kia Motors America, by the publication and
dissemination of this material, does not create any warranties, either expressed or implied, to any Kia products. See your Kia retailer or kia.com for further details concerning Kia’s available
limited warranties. ©2012 Kia Motors America, Inc. Reproduction of the contents of this material without the expressed written approval of Kia Motors America, Inc., is prohibited.
Kia Motors America, Inc. P.O. Box 52410 Irvine, CA 92619-2410 1-800-333-4KIA
Specifications
2013 EPA-Estimated Fuel Economy19
DIMENSIONS
1.6L I4 & 2.0L I4
ESTIMATED CITY/HIGHWAY MPG
1.6L I4
2.0L I4
Wheelbase
100.4 in.
Manual transmission
25/30
24/29
Track (front/rear)
61.8 in./62.5 in.
Automatic transmission
25/30
23/28 (w/ECO Package: 24/29)
Length
162.2 in.
Fuel tank capacity (gallons)
12.7
12.7
Width
70.3 in.
Endnotes
Height
63.4 in.
Ground clearance
6.5 in.
1
Government 5-Star Safety Ratings are part of the National Highway Traffic Safety Administration’s (NHTSA’s) New Car Assessment
Program (www.safercar.gov).
Headroom (front/rear)
40.2 in./39.6 in.
2 The Kia 10-year/100,000-mile warranty program includes various warranties and roadside assistance. Warranties include powertrain and basic.
Shoulder room (front/rear)
55.2 in./55.1 in.
All warranties and roadside assistance are limited. See retailer for warranty details or go to kia.com.
3 SiriusXM service requires a subscription, sold separately, after 3-month trial included with vehicle purchase. If you decide to continue your
Legroom (front/rear)
42.1 in./39.0 in.
SiriusXM service at the end of your trial subscription, the plan you choose will automatically renew and bill at then-current rates until you call
SiriusXM at 1-866-635-2349 to cancel.ete terms at www.siriusxm.com. Programming subjectwww.siriusxm.com. Programming subject to change.
Sirius satellite service is available only to those at least 18 and older in the 48 contiguous USA, D.C., and PR (with coverage limitations). Traffic
Hip room (front/rear)
53.3 in./52.7 in.
information not available in all markets. See siriusxm.com/traffic for details. Sirius, XM and all related marks and logos are trademarks of
Sirius XM Radio Inc.
Passenger volume
102.3 cu. ft.
4 A compatible Bluetooth® wireless technology enabled cell phone is required to useBluetooth® wireless technology. The streaming audio function may
not be supported in all Bluetooth® wireless technology enabled cell phones. The Bluetooth® word mark and logos are registered trademarks owned
Cargo volume
19.3 cu. ft. (+/! rear seat up),
by Bluetooth SIG, Inc., and any use of such marks is pursuant to license. Other trademarks and trade names are those of their respective owners.
23.7 cu. ft. (Soul rear seat up)
5 Infinity® is a registered trademark of Harman International Industries, Incorporated.
53.4 cu. ft. (rear seat down)
6 Warning: Driving while distracted can result in a loss of vehicle control that may lead to an accident, severe personal injury, and death. The driver’s
primary responsibility is in the safe and legal operation of a vehicle, and use of any handheld devices, other equipment, or vehicle systems which take
the driver’s eyes, attention and focus away from the safe operation of a vehicle or which are not permissible by law should never be used during
operation of the vehicle. Actual product may vary in appearance from photographs. Navigation not available with UVO system. See retailer for details.
7 HD Radio™ and the HD, HD Radio, and “Arc” logos are proprietary trademarks of iBiquity Digital Corporation.
BRAKES
1.6L I4 & 2.0L I4
8 Kia accessory cable required for iPod® mobile digital device connectivity when using with navigation system. Cable and iPod mobile digital
Type
Hydraulic, power-assisted
devices sold separately. iPod and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. Apple is not a
participant or sponsor of this promotion.
vacuum, 4-sensor,
9 Microsoft® and Windows® are registered trademarks of Microsoft® Corporation in the United States and/or other countries.
4-channel ABS
1 0 The rear-camera display is not a substitute for proper and safe backing-up procedures. The rear-camera display may not display every object
behind the vehicle. Always drive safely and use caution when backing up.
Front
Disc
11
For maximum protection, always wear your seat belt.
12 Even with the Tire-Pressure Monitoring System, always check your tire pressure on a regular basis.
Rear
Disc
13 Kia Motors received the best Total Cost of Ownership for overall brand for 2012 according to Kelley Blue Book’s kbb.com. 2012 model-year
vehicle’s projected ownership costs are based on the average Kelley Blue Book Total Cost of Ownership data for the initial five-year ownership
period. For more information, visit www.kbb.com.
TIRES
1.6L I4 & 2.0L I4
14 Based on 5-year cumulative growth between 12-month retail sales for periods ending October 2007 and October 2012 of all U.S. automotive brands.
15
24-hour Roadside Assistance is a service plan provided by Kia Motors America, Inc. See retailer or kia.com for details.
Size
195/65R15 (Soul)
16 NBA Identifications are the intellectual properties of NBA Properties, Inc. ©2012 NBA Properties, Inc. All rights reserved.
17 All materials and intellectual property related to the LPGA are owned by the LPGA, and any unauthorized use is strictly prohibited without the
205/55R16 (+)
LPGA’s express prior written consent.
18 HomeLink® is a registered trademark of Johnson Controls, Inc.
235/45R18 (!)
19 Actual mileage will vary with options, driving conditions, and your vehicle condition. Figures updated as of November 2012.
kia.com
facebook.com/kia
twitter.com/kia
youtube.com/kia

Car Brochures